UltraBoard brand redesign

A unified corporate identity and product-line system for UltraBoard across print, packaging, and digital channels.

United Industries and UltraBoard needed a consistent identity across their corporation and product lines. The work extended to websites, print collateral, packaging, sample kits, trade shows, retail displays, and social channels.

I led the visual direction and identity applications, organizing product-line naming and logos into a coordinated system. I carried that system through customer-facing materials so the family of products shared a clear visual relationship.