UltraBoard / Branding
Corporation Branding Redesign
2017-2022 / UltraBoard and United Industries
Overview
Corporation Branding Redesign
Corporate and product-line branding redesign work for United Industries and UltraBoard, including identity refresh, naming conventions, collateral, websites, and customer-facing materials.
The UltraBoard role included rebranding the corporation and product lines across print, web, packaging, sample kits, trade show materials, retail displays, and social channels.
Led visual direction, logo and identity applications, brand-system consistency, product line organization, web presence, and cross-channel collateral design.
Brand identity
Brand system presentation
Logo, identity, and visual-system work developed to make the company presentation cleaner, more consistent, and easier to apply across sales materials.
