UltraBoard / United Industries · 2016–2021
Articles & SEO content
Project details
Product education and search-focused writing across articles, landing pages, email, and digital campaigns.
UltraBoard's content program supported product education and customer acquisition across search, email, social channels, and campaign landing pages.
As Marketing Director, I authored and managed product copy, blog articles, search messaging, landing-page copy, and campaign content. I developed the content strategy and connected that writing with SEO, SEM, email campaigns, and Google Ads programs.
My role
Marketing director · Content strategy · Copywriting · SEO / SEM