Why Content Goes Viral: What Analyzing 100 Million Articles Taught BuzzSumo

Posted by | Analytics, Email Marketing, Marketing, SEO | No Comments
What Makes Articles Go Viral?

BuzzSumo analyzes the social share counts of over 100 million articles in the past right months. So it’s fair to say we have a pretty good idea of what gets shared the most.

There’s always been some nagging questions that we’ve wanted to answer. We came up with this set of questions, hoping to challenge popular assumptions on how to make your content go viral:

– What types of emotions did the most popular articles invoke?

– What type of posts typically receive a lot of shares? (lists? infographics?)

– Did readers love to share short form or long form content? What’s the ideal length?

– Does trust play a major role on whether someone will share an article?

– What’s the effect of having just one image in a post vs no images?

– What’s the effect of having just one influencer sharing your article vs 0?

– How do we make people share our post days and even weeks after it’s been published?

– What’s the best day of the week to publish an article?

Of course, the prerequisite to getting your content shared widely is to write compelling content.

There’s just no replacement for that. But once you’ve written a well-crafted, useful article, there are some additional things you can do to help increase its reach.

Here are 10 ingredients that will help increase the shareability of your content: Read More

Get money for your startup – A guide to the stages of funding or “Funding Rounds”

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How Funding Rounds Differ: Seed, Series A, Series B, and C…

 Over the weekend, I have written a series of posts about how to raise a series A, and why this differs pretty dramatically from raising a seed round.  I thought it might help to first clarify the difference between the various funding rounds and their characteristics.

What Is the Difference Between Series Seed, Series A, Series B and Series C-Z funding rounds?
To some extent, the names of rounds are kind of arbitrary. E.g. in some cases a round is called “series A” simply because it is Read More

7 Critical Social Media Mistakes You Might Be Making

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Social media is just like … boxing?

That’s the latest gospel out of Gary Vaynerchuck, the two-time bestselling author and the man known to many as the king of social media.

In his latest book, he breaks down social media strategy into five simple words: Jab, Jab, Jab, Right Hook.

Or in other words: Give Value, Give Value, Give Value, Make Your Ask.

The book goes into detail on how to navigate the often confusing and overwhelming world of social media and Vaynerchuck sheds much-needed light on the mistakes many of us make every day. Here are seven of them: Read More

SlotsCrown™- Free Social Slots Machine App is released by Pixalim Studios for iPad an iPhone

Posted by | Apple, Apps, Business, Gaming, iOS, iPad, iPhone, Marketing, Startups | No Comments


SlotsCrown™ is a killer social slots machine app packed with fun minigames, your music playlists, and custom slots leaderboard competition with friends!

Palm Springs, CA (PRWEB) December 02, 2013

“SlotsCrown is a free social slots machine app packed with fun minigames, your music playlists, and custom slots leaderboard competition with friends!”

Pixalim Studios, developer of the popular photography entertainment app FaceFlipBook, is happy to announce the release of its new free social slots machine app – SlotsCrown. Mobile versions of the app for iOS 7 devices including iPhone 5c, iPhone 5s, and iPad Air, are available as of November 23, 2013. Facebook and Android versions of the game will becoming available shortly.

Upon installing SlotsCrown, slots enthusiasts are engulfed by snazzy, retro-styling and great looking graphics that will truly radiate on all of those newly- opened iOS devices that are the gift to receive this holiday season.

“We take an artisan approach to our app making. Every pixel, sound, and experience is created from scratch with the user’s final experience being the key focus from the ground up,” commented Wade Sisco, Founder and Principal of Pixalim Studios Corporation.

SlotsCrown features Facebook login to connect and play slots with friends via a fun leaderboard that shows your top friends and the current King of SlotsCrown in the throne. The Leaderboard uses player’s Facebook profile photos to truly personalize the slots gameplay experience.

Dozens of custom levels that include your favorite casino slot machine themes like Pirates, Desert, Cakes, Beach, Space, Rocker, and even Candy to name a few. New levels will be constantly uploaded, so gameplay is potentially never-ending and the slot theme possibilities are virtually endless.

Interactive minigame awards activate during gameplay to keep the gameplay engaging & fun. Classic minigame favorites like a spinner, memory card match, and prarie dog grab, will keep you smiling and wanting to play the minigames more than actual slots.


  • Connect with friends via Facebook to play & win!
  • Dozens of casino theme levels like West Slots Theme, – Pirates Slots Theme, Space Slots Theme, Farm Slots Theme, Rocker Slots Theme, Dogs Slots Theme, and Flowers Slots Theme.
  • VIP Pay line and bet level Increases.
  • Killer game graphics and fun award animations.
  • Interactive minigames launch during slots game play.
  • Play with friends via leader board and compete to be featured as the King of SlotsCrown.

About Pixalim Studios:


Pixalim Studios was founded in 2012 by software & design entrepreneur Wade Sisco. A native Arkansan, Wade maintains his current studio within the Coachella Valley, Palm Springs, California. Pixalim Studios is an independent startup in the truest form and definite new driving source of design & creativity within the app development realm.

See a free SlotsCrown demo video here: http://www.youtube.com/watch?v=icGVeHbwHBc.

To download SlotsCrown for iOS, visit the following link to access it via the iTunes app store:https://itunes.apple.com/us/app/slotscrown-free-social-slots/id723801404?mt=8&uo=4&at=11l5G9.

For more information about SlotsCrown, please visit http://www.SlotsCrown.com.

For interviews, please forward contact information or credentials here:

Pixalim Studios, LLC.
333 East Amado Road, #3022
Palm Springs CA 92262, USA


10 New Statistics to make you rethink your social media strategy for 2014

Posted by | Business, Marketing, SEO | One Comment
Social Media is changing faster than ever, as if that wasn’t something everyone already knew!

If you’re managing social media for your business, it might be useful to know about some of the most surprising social media statistics this year. Here are ten that might make you rethink the way you’re approaching social media.



1. The fastest growing demographic on Twitter is the 55-64 year age bracket.

    • This demographic has grown 79% since 2012.
    • The 45-54 year age bracket is the fastest growing demographic on both Facebook and Google+.
    • For Facebook, this group has jumped 46%.
    • For Google+, 56%.

Those are impressive numbers against the prevailing idea that social media is ‘just for teenagers.’ It certainly points to the importance of having a solid social media strategy if these age brackets fit into your target demographic. 

Rethink it: Keep older users in mind when using social media, particularly on these three platforms. Our age makes a difference to our taste and interests, so if you’re focusing on younger users with the content you post, you could be missing an important demographic.


2. 189 million of Facebook’s users are ‘mobile only’

Not only does Facebook have millions of users who don’t access it from a desktop or laptop, but mobile use generates 30% of Facebook’s ad revenue as well. This is a 7% increase from the end of 2012 already. 

social media stats - phone use

Rethink it: There are probably more users accessing Facebook from mobile devices than you thought. It’s worth considering how your content displays on mobile devices and smaller screens before posting it, particularly if your target market is full of mobile users. Of course, make sure to make sharing to social media from mobile more straight forward.

3. YouTube reaches more U.S. adults aged 18-34 than any cable network

Did you think TV was the best way to reach the masses? Well if you’re after 18-34 year olds in the U.S., you’ll have more luck reaching them through YouTube. Of course, one video won’t necessarily reach more viewers than a cable network could, but utilizing a platform with such a wide user base makes a lot of sense

Rethink it: If you’ve been putting off adding video to your strategy, now’s the time to give it a go. You could start small with simple five minutes videos explaining what your company does or introducing your team.

Source: jeffbullas.com

4. Every second 2 new members join LinkedIn

LinkedIn, the social network for professionals, continues to grow every second. From groups to blogs to job listings, this platform is a rich source of information and conversation for professionals who want to connect to others in their industry. 

Rethink it: LinkedIn is definitely worth paying attention to. In particular, this is a place where you may want to focus more on new users. Making your group or community a great source of information and a newbie-friendly space can help you to make the most out of the growing userbase.

Make sure you share consistently to your LinkedIn company page and profile by for example scheduling your posts.

social media statistics

5. Social Media has overtaken porn as the #1 activity on the web

We all knew social media was popular, but this popular? Apparently it’s the most common thing we do online. So next time you find yourself watching Kitten vs. Watermelon videos on Facebook, you can at least console yourself with the fact that the majority of people online right now are doing something similar. 

Social media carries more weight than ever. It’s clearly not a fad, or a phase. It continues to grow as a habit, and new platforms continue to appear and develop.

Rethink it: Putting time and effort into your social media strategy clearly makes sense in light of these stats. If you weren’t already serious about social media, you might want to give it a bit more of your time now.


6. LinkedIn has a lower percentage of active users than Pinterest, Google+, Twitter and Facebook

Although LinkedIn is gathering new users at a fast rate, the number of active users is lower than most of the biggest social networks around. So more people are signing up, but they’re not participating. This means you’re probably not going to have as good a response with participatory content on LinkedIn, like contests or polls, as you might on Facebook or Twitter. 

Rethink it: If you’re hoping to get people involved, think about which platforms are best for that. Looking at the latest Twitter statistics and Facebook statistics, these platforms might be a better place for your contest or survey, while passive content like blog posts or slide decks might be just right for your LinkedIn audience.

Source: jeffbullas.com

7. 93% of marketers use social media for business

Only 7% of marketers say they don’t use social media for their business. That means there are lots of people out there getting involved and managing a social media strategy. It’s becoming more common to include social media as part of an overall marketing budget or strategy, as opposed to when it was the outlier that no one wanted to spend time or money on. 

Rethink it: If you’re struggling to make your strategy work, or you just want some advice, you don’t have to go it alone. If 93% of marketers are using social media for business, you can probably find someone to give you a hand. Plus, there are lots of blogs, videos and slide decks around to help you out. Be sure to find the rightsocial media management tool for you to stay on top of everything.

Source: Social Media Video 2013

8. 25% of smartphone owners ages 18-44 say they can’t recall the last time their smartphone wasn’t next to them

social media stats - phone 

It’s pretty clear that mobile is a growing space that we need to pay attention to. And we’ve all heard the cliché of smartphone owners who don’t want to let go of their phones, even for five minutes. Well, apparently that’s not too far from the truth. If 25% of people aged 18-44 can’t remember not having their phone with them, there are probably very few times when they’re not connected to the web in some way.

Rethink it: While you can reach people almost anytime, since they have their smartphones with them almost always, this also means you can interrupt pretty much any part of their lives. Don’t forget that having a phone in your pocket all the time isn’t the same as being available all the time.

Source: marketingprofs.com

9. Even though 62% of marketers blog or plan to blog in 2013, only 9% of US marketing companies employ a full-time blogger

Blogging is clearly a big focus for marketers who want to take advantage of social media and content marketing. This is great, because blogging for your business has lots of advantages: you can control your company blog, you can set the tone and use it to market your product, share company news or provide interesting information for your customers. With only 9% of marketing companies hiring bloggers full-time, however, the pressure to produce high-quality content consistently will be a lot higher

What a lot of people struggle here is how to write the best headlines for your articles, when the best time is to publish posts and lots of other blogging questions that arise when people are starting out.

(Of course, not all marketers work at marketing companies, but the stats are still interesting–how many companies in any industry can afford to hire–or already have–a full-time blogger?)

Rethink it: If you don’t have (or can’t afford) a full-time blogger for your business, be aware that having a content strategy that requires consistently posting on your blog will mean a lot of work for your marketing team and/or other team members in your company to keep up that volume. This can work, it’s just important to realize how big a task it is to run with a full-time content strategy without a full-time content creator.

Source: factbrowser.com 1 and 2

10. 25% of Facebook users don’t bother with privacy settings

We’ve seen a lot of news about social media companies and privacy. Facebook itself hasbeen in the news several times over privacy issues, Instagram users recently got in a kerfuffle over changing their terms of service, and the recent NSA news has seen people become more conscious of their privacy online. 

But despite these high-profile cases of security-conscious users pushing back against social networks and web services, Velocity Digital reports that 25% of Facebook users don’t even look at their privacy settings.

social media stats - privacy

Rethink it: Assuming that all of your customers are thinking along the same lines could be a big mistake. Especially if you’re basing that on what you’ve heard or read in the tech news. Remember that your customers might have very different priorities than what you expect.

Source: velocitydigital.co.uk

Your social media strategy really comes down to what your goals are, and who your target customers are, but it doesn’t hurt to pay attention to the trends happening across the web. Hopefully these stats will help you to identify trends that will affect your strategy and adjust accordingly.

For more social media studies take a look at this post.

Image credits: JLM Photography, mkhmarketingjeffbullas.comSocial Media Video 2013

Some great lessons learned from U.S. based software start-ups

Posted by | Business, Marketing, Startups | No Comments


Many entrepreneurs, and the venture investors who back them, seek to build billion-dollar companies.

Why do investors seem to care about “billion dollar exits”? Historically, top venture funds have driven returns from their ownership in just a few companies in a given fund of many companies. Plus, traditional venture funds have grown in size, requiring larger “exits” to deliver acceptable returns. For example – to return just the initial capital of a $400 million venture fund, that might mean needing to own 20 percent of two different $1 billion companies, or 20 percent of a $2 billion company when the company is acquired or goes public.

So, we wondered, as we’re a year into our new fund (which doesn’t need to back billion-dollar companies to succeed, but hey, we like to learn): how likely is it for a startup to achieve a billion-dollar valuation? Is there anything we can learn from the mega hits of the past decade, likeFacebookLinkedIn and Workday?

To answer these questions, the Cowboy Ventures team built a dataset of U.S.-based tech companies started since January 2003 and most recently valued at $1 billion by private or public markets. We call it our “Learning Project,” and it’s ongoing.

With big caveats that 1) our data is based on publicly available sources, such as CrunchBase, LinkedIn, and Wikipedia, and 2) it is based on a snapshot in time, which has definite limitations, here is a summary of what we’ve learned, with more explanation following this list*:

Learnings to date about the “Unicorn Club”:

  1. We found 39 companies belong to what we call the “Unicorn Club” (by our definition, U.S.-based software companies started since 2003 and valued at over $1 billion by public or private market investors). That’s about .07 percent of venture-backed consumer and enterprise software startups.

  1. On average, four unicorns were born per year in the past decade, with Facebook being the breakout “super-unicorn” (worth >$100 billion). In each recent decade, 1-3 super unicorns have been born.

  1. Consumer-oriented unicorns have been more plentiful and created more value in aggregate, even excluding Facebook.

  1. But enterprise-oriented unicorns have become worth more on average, and raised much less private capital, delivering a higher return on private investment.

  1. Companies fall somewhat evenly into four major business models: consumer e-commerce, consumer audience, software-as-a-service, and enterprise software.

  1. It has taken seven-plus years on average before a “liquidity event” for companies, not including the third of our list that is still private. It’s a long journey beyond vesting periods.

  1. Inexperienced, twentysomething founders were an outlier. Companies with well-educated, thirtysomething co-founders who have history together have built the most successes

  1. The “big pivot” after starting with a different initial product is an outlier.

  1. San Francisco (not the Valley) now reigns as the home of unicorns.

  1. There is very little diversity among founders in the Unicorn Club.

Source | Techcrunch.com

Reflector – A great app to display (mirror) your iPhone or iPad on your Mac or PC

Posted by | Uncategorized | No Comments

Reflector – Your iPhone or iPad. On your Mac or PC. from Squirrels LLC on Vimeo.

Recently I produced a series of videos demonstrating the functionality of an iOS app and needed a quick way to capture video directly from my iPhone.

My search ended with Reflector by Air Squirrels. It was a quick and easy install and I had my iOS device displaying on my Mac in under 5 minutes. Definitely check it out.



Yes, email newsletters still work– but keep it simple.

Posted by | Email Marketing, Marketing | No Comments

I found this article to be a brief but simple reminder of the basic etiquette that goes missing within the email campaigns of some big names. Pete Sheinbaum’s article below is a quick refresher of ideas that can get lost in the email-a-sale-a-day world.

Why email newsletters still work — and how you can make yours better

by Pete Sheinbaum

The email newsletter model comes from some very humble roots, yet has grown into a powerful business model. As the former CEO of DailyCandy, I got firsthand experience on what works — and doesn’t — for email newsletters.

DailyCandy launched in 2000. We borrowed from the direct mail business to create a model based on email newsletters, and shared daily tips about local stores and restaurants. Thirteen years later, a lot has changed but I still think that email newsletters can be a viable business model. Here are tips for anyone trying to build a successful newsletter today:

  • Entertain and inform. This strategy builds and supports the voice of the publication, and that builds and sustains the brand. At DailyCandy, even if our users didn’t shop at or eat at the places we wrote about, they always ended each read with a smile — that kept them opening our emails. Of course, some brands and topics lent themselves to creative copy more than others. One of our more popular examples of this “entertainment factor” was dubbed IROD, an interesting massage device that was tethered to your iPod. I don’t know how many devices the manufacturer ended up selling, but the topic generated buzz and entertained readers.

  • Be brief. Newsletters should get their point across in 150 words or less. People today skim rather than read, and reading email is no exception.Thrillist recently got me hooked on a automatic home beer maker in just 106 words (yes, there was an additional video, but the content was short and sweet).  No long lists of specs, parts, pieces…just a simple what and why. In the early days of DailyCandy, we developed a template of sorts (e.g., great hook, better kicker) to ensure that each of our newsletters hit the key points, but was still a short read.

  • Stick to one topic. Long lists of items about different topics don’t sustain reader attention and don’t have the same brand impact as focusing on one individual item of interest. If you do send out lists, feature one topic prominently and try to stick to quality curation. People want to be told what’s hot and are happy to leave the trend-sorting to the experts. InsideHook’s fall personal audio guide is a great example of this type of quality curation: There are dozens of headphones and bluetooth speakers on the market today, but InsideHook surfaced the best and made my job as a reader (and consumer) easier. Red Tricycle‘s kids-focused email newsletter also does a nice job of this (check out Beyond the Boring Lunch Box).

    Source | Gigacom.com

8-bit- Coor Depth Optimization

A quick refresher in Color Depth (Bit Depth)

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8 Bit, 16 Bit, 32 Bit- what’s the difference?

I’m always needing a quick refresher when it comes to processing optimized images for mobile apps. The following Wikipedia article is always a favorite refresher (introduction), to bit-depth-in-depth:

Direct color[edit]

As the number of bits increases, the number of possible colors becomes impractically large for a color map. So in higher color depths, the color value typically directly encodes relative brightnesses of red, green, and blue to specify a color in the RGB color model. Other color spaces can also be used.

A typical computer monitor and video card may offer 8 bits of color precision (256 output levels) per R/G/B color channel, for an overall 24-bit color space (or 32-bit space, with alpha transparency bits, which have little bearing on the color precision), though earlier standards offered 6 bits per channel (64 levels) or less; the DVD-Video and Blu-ray Disc standards support video with a bit depth of 8-bits per color YCbCr with 4:2:0 chroma subsampling.[6][7]

8-bit color[edit]

Main article: 8-bit color

A very limited but true direct color system, there are 3 bits (8 possible levels) for each of the R and G components, and the two remaining bits in the byte pixel to the B component (four levels), enabling 256 (8 × 8 × 4) different colors. The normal human eye is less sensitive to the blue component than to the red or green (two thirds of the eye’s receptors process the longer wavelengths[8]), so it is assigned one bit less than the others. Used, amongst others, in the MSX2system series of computers in the early to mid 1990s.

Do not confuse with an indexed color depth of 8bpp (although it can be simulated in such systems by selecting the adequate table).

High color (15/16-bit)[edit]

Main article: High color

High color supports 15/16-bit for three RGB colors. In 16-bit direct color, there can be 4 bits (16 possible levels) for each of the R, G, and B components, plus optionally 4 bits for alpha (transparency), enabling 4,096 (16 × 16 × 16) different colors with 16 levels of transparency. Or in some systems there can be 5 bits per color component and 1 bit of alpha (32768 colors, just fully transparent or not); or there can be 5 bits for red, 6 bits for green, and 5 bits for blue, for 65536 colors with no transparency.[9] These color depths are sometimes used in small devices with a color display, such as mobile telephones.

Variants with 5 or more bits per color component are sometimes called high color,[10] which is sometimes considered sufficient to display photographic images.[11]


Almost all of the least expensive LCD displays (such as typical twisted nematic types) provide 18-bit color (64 × 64 × 64 = 262,144 combinations) to achieve faster color transition times, and use either dithering or frame rate control to approximate 24-bit-per-pixel true color,[12] or throw away 6 bits of color information entirely. More expensive LCD displays (typically IPS) can display 24-bit or greater color depth.

True color (24-bit)[edit]

“True Color” redirects here. For images with natural color rendition, see true-color.

24 bits (16,777,216 colors, “truecolor”)

True color supports 24-bit for three RGB colors. It provides a method of representing and storing graphical-image information (especially in computer processing) in an RGB color space such that a very large number of colors, shades, and hues can be displayed in an image, such as in high-quality photographic images or complex graphics. Usually, true color is defined to mean at least 256 shades of red, green, and blue, for a total of at least 16,777,216 color variations. The human eye can discriminate up to ten million colors.[13]

Color images composed from 3 grayscale images A, B & C assigned to R,G & B in different orders.

“True color” can also refer to an RGB display-mode that does not need a color look-up table (CLUT).[14]

For each pixel, generally one byte is used for each channel while the fourth byte (if present) is being used either as an alpha channel, data, or simply ignored. Byte order is usually either RGB or BGR. Some systems exist with more than 8 bits per channel, and these are often also referred to as true color (for example a 48-bit true-color scanner).

Even with true color, monochromatic images, which are restricted to 256 levels, owing to their single channel, can sometimes still reveal visible banding artifacts.

True color, like other RGB color models, cannot express colors outside of thegamut of its RGB color space (generally sRGB).

Macintosh systems refer to 24-bit color as “millions of colors”.

As of 2012 many modern desktop systems (Mac OS X, GNOME, KDE, Windows XP/Vista/7, etc…) offer an option for 24-bit truecolor with 8 bits for an alpha channel, which is referred to as “32-bit color” or the RGBA color space. Switching to an 8/16/24-bit color option in those systems generally disables transparency/translucency effects, and the only reduction in color depth is seen when going to 8/16-bit color.

Deep color (30/36/48-bit)[edit]

Deep color is a gamut comprising a billion or more colors.[15] The xvYCCsRGB, and YCbCr color spaces can be used with deep color systems.[16]

Deep color supports 30/36/48-bit for three RGB colors. Video cards with 10 bits per one color (30-bit color RGB), started coming into the market in the late 1990s. An early example was the Radius ThunderPower card for the Macintosh, which included extensions for QuickDraw and Adobe Photoshop plugins to support editing 30-bit images.[17]

Systems using more than 24 bits in a 32-bit pixel for actual color data exist, but most of them opt for a 30-bit implementation with two bits of padding so that they can have an even 10 bits of color for each channel, similar to many HiColor systems.

While some high-end graphics workstation systems and the accessories marketed toward use with such systems, as from SGI, have always used more than 8 bits per channel, such as 12 or 16 (36-bit or 48-bit color), such color depths have only worked their way into the general market more recently.[citation needed]

Images can have 64-bit pixels with 48-bit color and a 16-bit alpha channel.

As bit depths climb above 8 bits per channel, some systems use the extra bits to store more intensity range than can be displayed all at once, as in high dynamic range imaging (HDRI). Floating point numbers are numbers in excess of ‘full’ white and black. This allows an image to accurately depict the intensity of the sun and deep shadows in the same color space for less distortion after intensive editing. Various models describe these ranges, many employing 32-bit accuracy per channel. In 1999 Industrial Light & Magic released theOpenEXR image file format as an open standard that supports 16-bit-per-channel half-precision floating-point numbers.

High Efficiency Video Coding (HEVC) defines the Main 10 profile which allows for a bit depth of 8-bits to 10-bits per sample with 4:2:0chroma subsampling.[2][3][4] 8-bits per sample allows for 256 shades per primary color (a total of 16.78 million colors) while 10-bits per sample allows for 1024 shades per primary color (a total of 1.07 billion colors).[18][19] The Main 10 profile was added at the October 2012 HEVC meeting based on proposal JCTVC-K0109 which proposed that a 10-bit profile be added to HEVC for consumer applications.[4] The proposal stated that this was to allow for improved video quality and to support the Rec. 2020 color space that will be used by UHDTV.[4]

Industry support[edit]

The HDMI 1.3 specification defines bit depths of 30 bits (1.073 billion colors), 36 bits (68.71 billion colors), and 48 bits (281.5 trillion colors).[16] In that regard, the Nvidia graphics cards manufactured after 2006 support 30-bit deep color[20] as do some models of theRadeon HD 5900 series such as the HD 5970.[21][22] The ATI FireGL V7350 graphics card supports 40-bit and 48-bit color.[23]

The DisplayPort specification also supports color depths greater than 24 bpp.

At WinHEC 2008, Microsoft announced that color depths of 30 bits and 48 bits would be supported in Windows 7, along with the wide color gamut scRGB (which can be converted to xvYCC output).[24][25]

Television color[edit]

Virtually all television displays and computer displays form images by varying the strength of just three primary colors: red, green, and blue. Bright yellow, for example, is formed by roughly equal red and green contributions, with little or no blue contribution.

Increasing the number of color primaries can increase the color gamut that a display can reproduce. Recent technologies such as Texas Instruments‘s BrilliantColor augment the typical red, green, and blue channels with up to three other primaries: cyan, magenta and yellow.[26] Mitsubishi and Samsung, among others, use this technology in some TV sets to extend the range of displayable colors. TheSharp Aquos line of televisions has introduced Quattron technology, which augments the usual RGB pixel components with a yellow subpixel. See also list of color palettes.

Analog CRTs, whether color or monochrome, use continuous voltage signals which do not have a fixed number of intensities. The signals are subject to noise introduced in transmission.

Source | en.wikipedia.org